This is a 386 page e-book and is available for immediate
download on completion of checkout.
You have a cool Web site, and a really great product, service, or cause
you want people to know about. But visitors aren’t beating down your cyber-door.
What happened? The answer, most likely, is that you haven’t made your site
irresistible to search engines. Search engines have a great deal of control over
the volume of traffic a Web site gets, because they put your site in front of
people searching for your product or service.
If you know the secrets of wooing the search engines, you can :
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Gain greater visibility for your site
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Advance your position in the rankings
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Avoid techniques that cause search engines to bump your site
to the end of the list
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Make pay-per-click advertising pay off
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In addition to the familiar ones like Google and Yahoo!, there
are dozens of other search engines out there.
It will help you :
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Become familiar with search engines and search directories and
find out which keywords work.
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Build your site with techniques that search engines like and
avoid the ones they don’t.
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Register your site with the top search systems and get it
listed in directories.
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Find out why links are important and see how to get other
sites to link to yours.
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Work with Google AdWords and Yahoo! Search, and explore the
best and most economical ways to use pay-per-click advertising.
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Discover the common mistakes that make Web sites invisible to
search .
Table of Contents :
Part I: Search Engine Basics.
Chapter 1: Surveying the Search
Engine Landscape.
Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover.
Chapter 3: Making Your Site Useful and Telling People about It.
Chapter 4: Picking Powerful Keywords.
Part II: Building Search-Engine-Friendly Sites.
Chapter 5: Creating Pages That
Search Engines Love.
Chapter 6: Avoiding Things That Search Engines Hate.
Chapter 7: Dirty Deeds Facing the Consequences.
Chapter 8: Bulking Up Your Site Complete with Content.
Part III: Adding Your Site to the Indexes and
Directories.
Chapter 9: Getting Your Pages
into the Search Engines.
Chapter 10: Submitting to the Directories.
Chapter 11: Buried Treasure More Great Places to Submit Your Site.
Part IV: After You've Submitted.
Chapter 12: Using Link Popularity
to Boost Your Position.
Chapter 13: Finding Sites to Link to Yours.
Chapter 14: Using the Shopping Directories and Retailers.
Chapter 15: Pay Per Click Overture, Google AdWords, and More.
Part V: The Part of Tens.
Chapter 16: Ten-Plus Ways to Keep
Up-to-Date and Track Down the Details.
Chapter 17: Ten Myths and Mistakes.
Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization.
Part VI: Appendix.
Appendix: Staying Out of
Copyright Jail.
About The Author
Peter Kent is the author of numerous other books about the
Internet, including Pay Per Click Search Engine Marketing For Dummies, the
best-selling Complete Idiot’s Guide to the Internet, and the most widely
reviewed and praised title in computer-book history. Poor Richard’s Web Site:
Geek Free, Commonsense Advice on Building a Low-Cost Web Site. His work has been
praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer,
and many others.
